Ad Film & Production
Ad Film Production in India — Brand Films, Reels & TV Commercials.
Mantle International is an ad film production agency in India and a brand film agency producing brand films, product videos, reels and TV commercials. Shot in Delhi and Mumbai, edited, graded and delivered end to end by the same team.
What it includes
From blank page to broadcast master.
We run film end-to-end, script, pre-pro, production, post and delivery. One creative lead stays on the project from the first treatment to the final master, so the idea doesn't get lost in the handoff between writers, directors and editors. The output is film that sells without shouting, and stays useful across TV, OTT, social and paid.
TV & OTT commercials
Thirty-second to ninety-second spots cut for broadcast, JioCinema, Prime, Hotstar and connected TV.
Brand films
Long-form manifestos and anniversary films that live on site, in pitch decks and at events.
Product videos
Hero films, explainers, demos and e-commerce cut-downs for every product page and paid ad.
Scriptwriting
Concepts, treatments, dialogue and voiceover scripts written by a team that understands brand, not just story.
Shoots in Delhi & Mumbai
Crew, gear, locations, casting and logistics handled in both cities, plus outstation and international.
Post production
Edit, colour, sound, VFX and motion graphics, finished in-house with broadcast-grade deliverables.
Our process
From brief to breakthrough.
Discover
Brand immersion, audience, objective and reference review. We align on what the film needs to do before we write.
Strategy
Concept, treatment, script and shot approach, signed off with the founder or CMO before any crew is booked.
Craft
Pre-production, casting, locations, production design and shoot. On set with a director, DOP and brand lead from our team.
Launch
Edit, colour, sound, VFX, masters and platform cut-downs delivered on schedule, ready for TV, OTT and social.
Iterate
Performance reads on paid and social cuts, with re-edits or sequels where the data says a story has more to give.
Client outcomes
Results that compound.
A good film keeps selling long after launch week. The ranges below reflect the kind of outcomes we've seen across recent brand film, commercial and product-video engagements.
- 3×View-through rate vs category
- +40%Lift in ad-recall post-TVC
- 12wkScript to broadcast master
- 2.4×Usable cut-downs per shoot
Illustrative ranges from recent engagements. Actual outcomes vary by brand, category and starting baseline.
FAQ
Questions?
answered.
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Crew scales with the brief. A tight product-video shoot runs a lean eight to twelve-person crew. A TV commercial with cast, art direction and multiple setups can run thirty to fifty. Brand films with sync sound and multi-location sit in between. Every shoot is budgeted with crew, gear and logistics detailed line by line.
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Product videos and short-form, three to five weeks. Commercials and brand films, six to ten. Larger campaigns with multiple films, casting and post-heavy VFX, ten to fourteen. We commit to a production calendar before pre-pro begins and protect it with daily call sheets and a locked edit plan.
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Product videos and focused social films start in the lower mid INR lakhs. TVCs and brand films sit in the mid-to-upper lakhs depending on cast, locations and post. Campaign films with celebrity talent or international shoots run into crores. Every quote is itemised so you see exactly where the budget goes.
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Yes. Casting, negotiations, contracts, shoot coordination and usage rights are handled through our production team and our in-house talent roster at Mantle Talents. For A-list celebrities we manage agency discussions and usage windows end to end.
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Broadcast and OTT masters in the required codecs, plus platform-ready cut-downs for Meta, YouTube, connected TV, website and e-commerce. Vertical, square and horizontal edits are built into the shoot plan so nothing is reformatted awkwardly after the fact. Source files and project packs are archived and handed over at project close.