A complete brand identity for a new-age jewellery house
Bliss by Love, a contemporary jewellery brand, needed a full visual identity that could work across retail, e-commerce, packaging, and social. The brief: feel luxurious but approachable, modern but timeless. Mantle delivered the complete system in four weeks — from strategy workshop to final asset handover.
The identity centres on a custom logotype with flowing, organic letterforms, a warm gold-and-blush palette, and a modular design system for packaging (boxes, pouches, tissue, cards) that scales from ₹800 studs to ₹2-lakh statement pieces.
The outcome
The full rebrand — logo, typography, colour system, packaging, social templates, and brand guidelines — was delivered in four weeks. Brand search volume rose 210% in the quarter following the launch, and a post-launch customer survey showed 96% approval of the new identity.