From kitchen to cult favourite in record time
Silbatti, an artisanal spice brand rooted in traditional stone-ground methods, needed a digital launch strategy that matched the authenticity of their product. Mantle crafted a social-first campaign built around storytelling — short-form videos of the grinding process, recipe collaborations with micro-influencers, and a Meta Ads funnel optimised for first-time buyers.
We designed scroll-stopping creatives that leaned into the brand’s rustic charm while keeping the messaging sharp and benefit-driven. The ad architecture was structured in three tiers: awareness reels, consideration carousels, and conversion-focused collection ads.
The outcome
Silbatti’s month-four revenue targets were achieved by week two. The campaign delivered a 6.8× ROAS and generated over 2.1 million impressions in the first 30 days alone.