Making dessert the most shareable thing on your feed
Melted Joy, a gourmet dessert brand, wanted their Instagram to feel as indulgent as their brownies. Mantle designed a complete social identity — templates, motion graphics, packaging flat-lays, and a content calendar built around seasonal moments and viral dessert trends.
We paired high-production food photography with a playful, emoji-rich copy voice that resonated with their 18–28 core demographic. Every post was designed to be screenshot-worthy, driving organic sharing and user-generated content.
The outcome
In 90 days, Melted Joy’s follower count grew 11×. Average engagement rate hit 8.4% (vs. 1.5% industry average), and over 320 customers posted UGC featuring the brand in the first quarter.