Building a wellness brand that converts from day one
SHOTS2WELLNESS entered a crowded wellness market with a clear differentiator — single-serve, cold-pressed juice shots with clinically backed formulations. Mantle was brought on to build the brand from scratch: naming refinement, visual identity, packaging design, e-commerce website, and a paid acquisition strategy.
The brand system was built around bold, clinical-meets-playful aesthetics — clean whites, vibrant fruit photography, and punchy benefit-first copy. The Shopify store was optimised for mobile-first conversion with a streamlined one-click checkout flow.
The outcome
The brand achieved 2.4× ROAS within 60 days of launch. Website conversion rate improved 92% over the initial benchmark, and 14,000 units were sold in the first month.